Promote

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PROMOTE

GM and its dealers own this story – no other Original Equipment Manufacturer works with its retail network to provide scholarships for women studying automotive retail. It’s time to shout about it! So we’ve developed a number of resources to help you publicize the program with media, students, employees and customers, as well as gain the support of civic and academic leaders.

Check out these links to get started.

Tap into the educational community
Host a career/college night
Promote with local media
Use social media channels
Reach out to civic organizations
Use field reps, suppliers to get the word out
Promote through advertising
Showcase throughout your store
Don’t forget your own employees

WRN provides marketing and communications materials to help build awareness of the scholarship. Use these materials to help publicize the program in your stores, schools and communities.

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